Someone tell the DASH Dolls that they’re out of the job, as the Kardashian’s are shutting down their DASH stores…
During the seasons of Keeping Up With the Kardashians, Kourtney has been the only sister to still invest time into the DASH stores, regularly citing that Kim and Khloe are busy with other projects. Over the 12 years since the DASH stores opened, the girls have taken on more commitments, leaving less time to focus on their boutique, which has been looking dated over the years.
Kim Kardashian took to her website to say:
After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores. We opened our first store as a family in 2006 and, since then, we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our ‘Dash Dolls’ spin-off show, it’s been such a huge part of our lives. We’ve loved running DASH, but in the last few years, we’ve all grown so much individually. We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on. We love our DASH Dolls and are so grateful for the amazing memories.
In December of last year, their New York store closed, and the sisters admitted it was because of pricey rent in the city. The girls have realised that the chain has been losing money, and their isn’t the time to rebrand it and keep it going.
End of an era!